Document Type : Original Article
Authors
1 PhD student in sport management, department of physical education and sport sciences, Najafabad Branch, Islamic Azad University, Najafabad, Iran
2 Associate Professor of Sports Medicine Research Center, Najaf Abad Branch, Islamic Azad University, Najaf Abad, Iran
3 Associate Professor, Department of Management, Isfahan Branch (Khorasgan), Islamic Azad University, Isfahan, Iran
4 Assistant Professor, Department of Physical Education and Sports Sciences, Faculty of Gonbad Kavos University, Golestan, Iran
Abstract
The purpose of the current research is the challenges and opportunities of human resources in the sports industry against digitalization in the future. In terms of objective, it is applied and in terms of qualitative research method, it is based on thematic analysis approach. In this research, according to the purpose of studying the participants based on targeted sampling from among the elite (professors of sports management with at least two researches in the field of human resources, sports industry and digitalization), managers of selected sports organizations (Ph.D. and 5 years of management experience) and public relations managers of selected sports organizations (at least 5 years of management experience) were selected (19 interviews). In order to collect information, a semi-structured and in-depth interview was used. Validity and reliability were confirmed. The results of the theme analysis related to the overarching theme of human resources challenges of the sports industry against digitalization in the future showed that infrastructural, financial, structural/management and human challenges, including themes that create challenges and the results of the theme analysis related to the overarching theme of resource opportunities The human resources of the sports industry against digitalization in the future showed that the capacity of human resources and knowledge and technology are among the constructive themes of the opportunities of the human resources of the sports industry against digitalization in the future.
Keywords
)