Document Type : Original Article
Authors
1 Masters student, Faculty of Sports Sciences, Shahid Rajaee Teacher Training University, Tehran, Iran
2 corresponding Author : Assistant Professor, Faculty of Sport Sciences, Shahid Rajaee Teacher Training University, Tehran, Iran
3 Associate Professor, faculty of sport sciences , shahid rajaee Tehran Training university, Tehran, Iran
Abstract
This research was conducted with the aim of designing a model for the development of public sports based on new technologies such as social networks. a qualitative method and a systematic Grounded theory were applied on this study. The statistical population includes Faculty members of universities and the General Directorate of Sports and Youth and the General Board of Sports who were interviewed. The number of samples extracted from the research components that reached theoretical saturation is 14. To analyze the data, a systematic approach including three main steps of open coding, axial coding and selectie coding was used. During the process of open coding, a total of 424 primary codes were obtained without considering overlaps, and in the next step, 83 common concepts were obtained based on overlaps and similarities, which formed 24 axial codes. Finally, the obtained conceptual codes defined 10 categories for us, based on which the final research model was drawn. Based on the findings, causal factors include professional needs, cultural needs; Background factors include infrastructure and soft substrates; Intervening factors include specialized mechanisms, general mechanisms, strategies include structural development, support; The consequences include macro development, health-oriented development. Therefore, it can be concluded that by using investment opportunities in the field of media productions related to public sports, special attention should be paid and all the efforts and power of sports organizations should be in the direction of using the capacity of sports elites and prominent figures in social networks in order to promote public sports.
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