Document Type : Original Article
Authors
1 PhD student in sports management, Gorgan Branch, Islamic Azad University, Gorgan, Iran
2 Assistant Professor, Department of Physical Education, Gorgan Branch, Islamic Azad University, Gorgan, Iran
3 Associate Professor of Sports Management, Gorgan Branch, Islamic Azad University, Gorgan, Iran
4 Assistant Professor of Sports Management, Gorgan Branch, Islamic Azad University, Gorgan, Iran
Abstract
The purpose of this research was to design a model of the challenges of using social networks in sports organizations in order to attract teenagers and young people to participate in sports and physical activity. A qualitative research with a systematic exploratory approach was chosen. The statistical population included two parts of human resources (professors and managers) and information sources (books, articles, documents, media). Sampling was done in a sufficient number and with a judgment method based on reaching theoretical saturation (18 people). Research tools included systematic library study and structured exploratory interviews. The validity of the instrument was evaluated and confirmed based on the legal and scientific validity of the sample, expert opinion and agreement between the correctors. In order to analyze the findings, a multi-stage conceptual coding method with a systemic analysis approach was used. Based on the extracted conceptual framework, it included 3 core codes, 8 categories and 28 open codes. The categories included economic, political/legal factors, the status of social networks, the content of social networks, organization, planning, human resources, and communication, which were placed in three core codes: internal, organizational, and extra-organizational. Therefore, it can be concluded that; By creating a convergence between media and sports science experts and creating a field of cooperation for them by the organizations in charge of sports in the country as well as the national media, it can create expert working groups that can prepare appropriate and practical programs and help people's tendency to physical activity.
Keywords
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